Library Workshop: “Strategic Marketing Thinking for Librarians & Why Your Future Depends On It!”
Libraries have everything they need. The problem is that they don'tmarket it well while their competitors do. Today most libraries offer morecontent than ever before in history. Indeed, the average library offers todayat least 10 times more content than it could 20 years ago. Yet, the winner isthe World Wide Web with already 92% of college students starting theirsearch for content in Google, Wikipedia, Facebook and YouTube. The worldis moving toward open source on the web.